01 — Starting point
Listings were presented in a template identical to every competitor's. Nothing in the experience suggested architecture at the top of the market.
Website / Digital02 / 04
Nordic Estates sells houses that were drawn, not built by routine. The category standard reduces them to square metres and a carousel. We did the opposite.
- Year
- 2025
- Role
- Website / Digital
- Services
- Strategy, Web design, Development, CMS
02 — Direction
We borrowed the language of the architecture journal: a wide grid, generous air, matter-of-fact typography and images allowed to fill the frame.
03 — Execution
An editorial CMS where each property can be set as its own spread, plus filtering fast enough to feel like an app rather than a search page.
Results
+68%
Longer sessions
3.1×
More viewing requests
0.02
Cumulative layout shift